Marketing
and PR.

We provide our brand partners with fully bespoke, in-house marketing and PR services to support brand growth, awareness and engagement.

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Our approach is to work closely with our partners to identify the core target consumer and the most appropriate distribution channels. We then create bespoke, comprehensive, multi-faceted marketing plans (usually on a seasonal basis), to target each of those channels in the most effective, cost-efficient way.

We are fully versed in the effective use of social media to build brand recognition and traction, and support both the sell-in and sell-through of fashion products. Our extensive, in-house resources are bolstered by our association with one of London’s leading social media agencies which works with us on paid and organic campaigns and provides additional, specialist capability across all relevant social platforms.

We also have extensive blogger and influencer networks that can be activated to drive positive consumer awareness, interaction and sales, whilst delivering tangible, quantifiable results and providing full reporting.

Our marketing campaigns might include direct mailing, a virtual online showroom, e-campaigns and social media activity, aligned with direct showroom sales. We also exhibit at the most important international trade shows, as well as investing in print and digital media key and social media platforms.

We are very proactive in marketing our brands to the trade and in supporting our retailers with local promotions and the traffic and sell-through this activity delivers. Campaign support packages may include store staff training; in-store promotions; window displays; enhanced branded point of sale and a wide range of creative visuals.

We also provide our clients with access to our Wholesale Client Area, which is an online brand resource and marketing ‘toolkit’, that includes approved social media banners, seasonal campaign images, logos and pack shots.