Guess recently received the prestigious Iconic Brand award at The Daily Front Row Media Awards, a fitting tribute as the label celebrates its 40th anniversary. Over the past four decades, Guess has not only established itself as a powerhouse in the fashion industry but also become synonymous with timeless style and glamour. The award highlights the brand’s enduring influence and its remarkable ability to stay relevant in an ever-changing fashion landscape.
Founded in 1981, Guess has left an indelible mark on fashion history, capturing the imaginations of consumers worldwide. A key factor in its success has been the creation of the Guess Girl, a concept that has catapulted the brand into pop culture and further cemented its identity. Over the years, Guess has partnered with some of the world’s most recognisable faces, with iconic models such as Adriana Lima, Alessandra Ambrosio, Hailey Bieber, and Jennifer Lopez representing the brand’s unique blend of sensuality and sophistication. These women have not only embodied the essence of Guess but also helped to elevate its global appeal.
At the award ceremony, attendees were treated to a special video presentation that chronicled the brand’s evolution and highlighted some of its most memorable milestones. From groundbreaking advertising campaigns to unforgettable runway moments, the video served as a nostalgic reflection of Guess’ journey through the years. It underscored how the brand has continuously pushed boundaries, embraced innovation, and remained at the forefront of fashion.
This special honour serves as a testament to Guess’ remarkable legacy, as it looks toward the future while celebrating its storied past. View the highlights from the evening here!
