How It Works
GUESS rely on three different technologies that were created to mimic traditional denim washing techniques, without the harmful side effects.
1. Laser Distressing
Replicates the worn jeans look, using computer software.
2. E-Flow
Turns fog into nano-bubbles, which are then used to control shrinkage + achieve a soft feel with zero environmental discharge.
3. Ozone
Uses air from the atmosphere to treat garments by reacting with fiber dyes, giving them a worn look while also cleaning any residual indigo re-deposition & controlling the cast of the fabric.
play film
GUESS AIRWASH™ represents the foundation in which GUESS JEANS was built – a groundbreaking new commitment to sustainability across all categories and methods of manufacturing.
Discover the new GUESS JEANS collection with GUESS AIRWASH™ technology by booking an appointment in our London showroom.
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