This summer, Guess Jeans has launched a striking pop-up in the main atrium and entrance tunnel of Galeries Lafayette’s Champs-Elysées branch in Paris. The installation highlights the brand’s denim heritage while unveiling its new manifesto, ‘The Next 40 Years of Denim.’
Following a successful stint at the Paris department store’s boulevard Haussmann flagship in June, Guess Jeans has now relocated to 60 avenue des Champs-Elysées. Open from July 2 to August 18, the pop-up features the debut of the brand’s women’s and men’s collections created with ‘Guess Airwash,’ an innovative laser wash technology. Discover the pioneering ‘Guess Airwash’ method here.
In addition, the Californian brand is offering customers a unique opportunity to personalise their jeans, denim shirts, and jackets using a laser machine that replicates washed-out effects.
This Paris pop-up comes on the heels of another impressive installation at La Rinascente, Milan’s renowned department store, in June.
LoveBrands is also expanding the Guess Jeans brand in the UK through its wholesale partners.
Where would you like to see the GUESS JEANS pop-up next?
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