We’re delighted to announce the launch of our new D2C webshop www.lovebrandsdirect.com
– a significant step in our mission to build a pan-European fashion distribution network that spans wholesale, marketing, and now, retail.
As part of Fashion Central Group, LoveBrands is expanding its footprint with showrooms across Germany, France, Romania, Hungary, Ireland, and the UK, all managed from our EU based parent company HDMS Fashion Central Limited. This expansion allows us to offer our brand partners a comprehensive 360° service. Hugo Deane, our Group Director, shares, “Brexit posed significant challenges for international brands distributing across the EU and UK, leading to increased costs, delays, and trade barriers. By establishing Fashion Central in the EU, we’ve ensured seamless movement of goods and services for our UK and EU clients alike.”
During the pandemic, we invested heavily in our digital capabilities, including brand and warehouse integrations and the adoption of NuOrder, a leading digital ordering tool. Now, with the launch of www.lovebrandsdirect.com, we’re excited to bring our brands directly to UK consumers, offering free deliveries, next-day shipments, and all-inclusive pricing.
A special highlight? The return of Miss Sixty to the UK and wider European market! And this is just the beginning – stay tuned as we continue to expand our offerings with more leading international brands.
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