Boldly Optimistic – KARL LAGERFELD x SMILEY Collection

INTRODUCING: KARL LAGERFELD X SMILEY

This collaboration celebrates the union of two icons and coincides with Smiley’s 50th anniversary, marking a milestone encapsulated in this remarkable collection, noted for its elevated design and tongue in cheek approach.

The timeless Smiley icon was given an unmistakable KARL twist by branding the universal smile and adding Karl’s omnipresent sunglasses. Certain styles also feature Karl’s ubiquitous ponytail, making the reference all the more apparent. The vibrant selection uses an eye-catching mix of yellow, black and white hues, as featured on sleek trench coats, a bright pleated skirt, jeans, hoodies and much more.

The Flagship Regent Street store, is brightening up the streets of London with their KARL LAGERFELD x SMILEY window display, with some much needed optimism for the high street.