Check out the Love Brands Interview with Hugo and Michael in the May/June 2016 issue of Drapers.
Love Brands are delighted to announce that Bunker has been shortlisted for the prestigious Drapers Footwear Awards 2016 in the 'Campaign of the Year' category.
Owned by the 3rd generation owners Bunker Brothers who oversee production from Spain, Bunker customers include Bono and Ricky Martin among their fans and the Bunker Brothers confirm that Rihanna is one of their muses. Never afraid to pioneer and push boundaries, Bunker has led several edgy advertising campaigns and many recall the play on the Rolling Stones connection with the #SATISFAHION campaign.
Creativity Takes Courage
Bunker’s #SATISFASHION campaign for A/W 2016 was a trailblazing venture which leveraged humour; innuendo; cross-cultural reference and SMART marketing objectives across YouTube and all social media platforms.
Never forgetting who their customer is and the competitive marketplace in which they trade, Bunker has consciously crafted a marketing campaign which draws on the brand’s Rock ‘n’ Roll connotations and the popular humour of the Bunker customer base.
Love Brands are honoured to be bringing this iconic brand to retailers across the UK and Ireland and to be spearheading what we believe is an award-winning campaign.
We are delighted to announce that Love Brands Limited has won a prestigious Drapers Independents Award.
The results of the Drapers Independents Awards 2015 were revealed on 16th September at the illustrious, The Brewery, London, where the fashion industry elite came together for an afternoon of recognition and celebration over the sector's achievements.
Wapping based fashion distribution agency, Love Brands has won the Fashion Distributor or Agency of the Year category and was praised by Drapers' expert judging panel for its "strong financials" and "personal and honest approach". The judges were impressed with the vast stockist list – including more than 480 indies in the UK and Ireland – and the fact that, although London-based, Love Brands doesn't neglect other retailers outside of the capital and has established showrooms in Manchester, Glasgow and Dublin. Also noted by the judging panel was the high level of customer service: "Between them, Shalders and Deane have 25 years' experience in the trade, and that shows in their comprehensive service". This, alongside the proactive and supportive role Love brands plays in nurturing their clients and helping with in-store events, sell-throughs, window displays and promotional visuals led to the team being commended as worthy winner.
Asked how he felt on hearing their names announced as the winners, co-founder, Hugo Deane said: "I was Stunned and elated, very proud of the team".
"The whole team is buzzing with excitement and is incredibly happy. We are all very grateful to the Drapers team and the judges for recognising the hard work and dedication Love Brands invests in our customer service and our brand offer. We would also like to congratulate TCA Showrooms and the other Finalists who made for such a challenging competition".
This award is the first Drapers Award won by Love Brands Ltd, which was shortlisted as a Finalist in 2013
With 13 targeted categories, the awards cover every aspect of the independent fashion industry, from Best Store Design to Lifestyle Independent of the Year.
The Drapers Independents Awards are the most applauded and relevant awards in the fashion independent sector. The awards provide industry recognition and unrivalled networking opportunities.
Eric Musgrave, editorial director, Drapers, said: "In the 25 years since they were inaugurated in 1991, the Drapers Independents Awards have become a calendar fixture for the industry. They are rightly regarded as the Oscars for the fashion independent sector. The competition has become a national institution with both industry and consumers, a standard for – and recognition of – excellence in all aspects of indie fashion retailing in the UK and Ireland."
Love Brands are proud to be nominated for this years Drapers Independents Awards for Fashion Agency or Distributor of the Year.